I’ve always known that strategy edits content. Whether it’s a single tweet made by one of Canada’s largest healthcare non-profits or a national crisis communications plan, to be effective, your content must be built on strategy.

After 13+ years as an in-house marketing and communications lead for major Canadian and global corporations as well as non-profit associations, I now work directly with clients.

Here’s my origin story. In 2012, I saw an opportunity to help Canadian organizations strengthen their brands. I specifically founded dawn ayer COMMUNICATIONS to help businesses and non-profits strengthen how their brands connect with people.

Global and national organizations,
non-profits, small-to-mid-sized businesses and sole-proprietors contact me for original branding, marketing, communications strategy and online content services.

People want to discover your brand. Let's talk about what branding, marketing and social media services can help you move forward. I’m proud to help more people connect with great Canadian brands.

Each and every day,
I deliver
branding and marketing content.
I also create art.


Great branding and marketing can help you:

  • Engage more followers

  • Connect with more audiences

  • Motivate likes and clicks

  • Tell your brand’s story

As a writer and marketer, I help a small, diverse group of brands strengthen how they connect
and resonate with Canadians.

Contact me to talk about how
I can support you and your brand.