Why strategy edits content.
There are many reasons why I founded dawn ayer COMMUNICATIONS. First and foremost, I care deeply about who, what, when, where and how communications happen. Fundamentally, I care deeply about why people communicate.
You live and breathe your brand. You know who’s most likely to buy your products or services.
You appreciate that with the right branding, marketing and online content you can:
Kickstart, maintain and grow sales
Engage donors’ hearts and minds
Inspire consumers to discover, follow and engage with your brand
From dawn to dusk, people engage with brands. To make yours stand out, I can help you:
Uncover new ways to market your brand's value proposition
Engage people with original content and marketing strategies
Manage and strengthen your social and online relationships
Every day, I work with people to understand their branding and marketing needs, create communications strategies and deliver online support. Just like market trends, these needs are constantly evolving.
Specifically, I help global, national and local corporations as well as non-profits strengthen how their brands communicate with people. Organizations work with me to refine their communications strategies and create truly engaging content.
Content built on strategy. By this I mean a communication strategy that edits and streamlines the content that people read, see and hear about your brand.
These are just some of the reasons why great Canadian brands choose dawn ayer COMMUNICATIONS for thoughtful branding, marketing and communications support.
People want to know the story behind your brand.
Your brand’s strengths, weaknesses, opportunities and threats are our starting point.
This is because strategy edits content.
With the right strategy in place, you can create and foster lasting connections with people.
There's a right place and time for people to encounter, interact and engage with your brand. This is why I work closely with business leaders to help identify unseen opportunities. In addition to brand strategy, I support content development for:
websites, e-newsletters and blogs
social media engagement and interaction
corporate communications and marketing materials
Drawing upon more than two decades of experience, I create new opportunities for brand engagement. I'm proud to help a small, diverse group of brands connect with 1,000’s of people, seize marketing opportunities and solve communications challenges.
From coast-to-coast-to-coast, Canadian brands choose me for communications support, original strategy as well as content services.
Let's connect and talk about your brand. Let’s figure out what branding, marketing and social media services you need to move forward.
Thanks for taking time to read this.
Contact me to learn more about dawn ayer COMMUNICATIONS and how strategy edits content.